Peggy Anne Salz, named a Top 30 Mobile Marketing Influencer, is the chief analyst and founder of MobileGroove, a top 50 ranked destination providing analysis, custom research and strategic content marketing to the global mobile industry, and mentoring and consulting to tech startups. Peggy, is also a frequent Forbes contributor and a guest blogger for a variety of leading media outlets. She has written 300+ articles and nine books about mobile, both as a lead author and in partnership with global companies. Her most recent book,Apponomics: The Insider’s Guide To A Billion Dollar App Business (InMobi, 2014) provides actionable insights into how companies can market and monetize their apps. It builds on the success of her first book on mobile apps, The Everything Guide To Mobile Apps: A Practical Guide To Affordable Mobile App Development For Your Business (F+W Media, Inc,, 2013).