How to outperform your competitors by tracking LTV throughout Cross-Promoted Gaming Portfolios

By Makoto Taguchi While paid user acquisition is crucial for games of all genres (read more about its effect on hyper-casual games here), cross promotion is an ...

3 great apps that take content marketing seriously

By James Haslam   App marketers are beginning to look beyond the confines of traditional paid marketing to impact their bottom lines. Thanks to the increasing ...

5 Tips For Mastering The Google UAC Challenge From InnoGames

By Dennis MAKOWSKY As growth marketers, we are aware of Google Universal App Campaigns (UAC) powered by machine learning and their impact on how we architect ...

Five mobile CRM trends to track in 2019

by LINDA HARNISCH A tricky problem is forcing a paradigm shift in mobile app marketing. Paid acquisition is expensive and platforms are losing users before ...

A Beginner's Guide To Content Marketing For Your App

By THERESA CRAMER You’ve perfected your app. The UX is flawless. The finely tuned marketing strategy has been rolled out. Users are flocking in...but they ...

Beyond Facebook: How To Grow Your App Through Paid Content Marketing

By SANDRA WU Most apps rely solely on Facebook for acquisition. It has the most mature targeting options of any advertiser out there, and also delivers on ...

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