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4 social media channels, 4 different marketing strategies: How to tailor communication to maximize organic app downloads

By Victoria Repa Creating digital products for diverse audiences can be challenging. Communicating effectively with every segment of a diverse audiences ...

Analyzing The Impact Of User Acquisition On Organic Traffic In Mobile Apps

By Enric Pedró One of our main objectives, as an App Store Optimization (ASO) agency, is to draw conclusions and predictions on any given app’s traffic ...

Keeping Up with ASO Updates Impacting App Store Optimization in 2019

By Linda Harnisch   Every year app marketing professionals eagerly await major iOS and Android operating system updates with nervous excitement. In order to ...

How to outperform your competitors by tracking LTV throughout Cross-Promoted Gaming Portfolios

By Makoto Taguchi While paid user acquisition is crucial for games of all genres (read more about its effect on hyper-casual games here), cross promotion is an ...

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