Podcasts

Exploring engagement opportunities enabled by keyboard apps

Keyboard apps are part of the everyday routine--which is why they also represent a new (and still untapped) opportunity for marketers and brands to drive ...

Using alternative funding to accelerate growth

The App Economy is maturing, opening up new opportunities for app companies and brands to turn their apps into serious money and stable business. Our host and ...

Using live video streaming to engage audiences and make money as a bonus

Video used to be about telling stories, but some smart app companies are combining live streaming with gifting and other perks to develop new, cool and ...

Focus on what you can control to get more mileage out of your ad spend

In the era of programmatic buying, much of the monetization process has been taken out of app creators’ hands. Algorithms are doing the job for you, but that ...

Mastering ‘Lifecycle Communications’ to fine-tune app marketing and focus retargeting

If your app provides skincare products and advice, developing and delivering customized communications isn’t just a nice-to-have; it’s a business imperative. ...

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