Emerging Monetization Trends in Gaming with Zynga's Ben Webley

May 3, 2017

Emerging Monetization Trends in Gaming with Zynga's Ben Webley

What ad formats are best for engaging gamers and users? In this episode, Dave Westin, President of Mobile Growth Fellowship, interviews Ben Webley, SVP of Ad Monetization & Business Operations at Zynga, on emerging ad format trends, important KPIs to consider, and best practices for app monetization.



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