Shifting Monetization Models Without Sacrificing User Loyalty with ClassPass CMO Joanna Lord

September 1, 2017

ClassPass CMO Joanna Lord talks with Mobile Growth about the risks associated with shifting monetization models, and how not to alienate your existing loyal customers in the process. Also discussed are split testing UA campaigns, and using your mobile app to keep their live users engaged!



Leave a Comment

MGS Custom Ad Spot

Want to be featured here? Submit a request below and we'll contact you.