Why having women at the table should be table stakes in app marketing

December 13, 2018

 

Women at app companies on the move share the lessons and learnings that have allowed them to attain new levels of personal and business growth. We kick off a special mini-series by partnering with mBolden (formerly Women in Wireless), which champions women in leadership in the mobile, digital and tech industries. Our hosts—Peggy Anne Salz and Farzana Nasser—catch up with Sabrina Gao, Head of Direct Marketing at Dashlane, to discuss how Sabrina has built the teams and the data expertise to rocket from 2 million users to a whopping 10 million. Sabrina also talks about the importance of measuring incrementality, particularly when it comes to gauging the effectiveness of above-the-line ad and branding campaigns.



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