Why rewards advertising aligned with “moments” of accomplishment will convince and convert
December 19, 2018
The right ad delivered to the right person in the right context is the Nirvana of mobile marketers everywhere on the planet. But add the right mood to the equation, and advertising takes on a new and incredibly valuable dimension. Kiip is gearing up to do just this, taking the wraps of a new “Moments Marketplace” that builds on the massive success of rewarded video ads to help brand and app marketers deliver rewarded ads—in the form of coupons, offers or just a high-five—to users when they reach a goal or complete an action. Our host and Chief Content Officer Peggy Anne Salz catches up with Bill Alena, Kiip CRO, to talk about the upcoming launch and how app marketers can target moments to make a lasting (and positive) impression.
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