Using live video streaming to engage audiences and make money as a bonus
March 7, 2019
Video used to be about telling stories, but some smart app companies are combining live streaming with gifting and other perks to develop new, cool and incredibly lucrative sources of revenue. A prime example is The Meet Group, which has harnessed this engaging media to build a $71+ million annualized run rate video business in a little over a year. Our host and Chief Content Officer Peggy Anne Salz catches up with Catherine Cook Connelly, Co-founder & VP Brand Strategy at The Meet Group to get the inside track on how the social chat and dating company has made a bundle on live streaming. Catherine candidly shares her learnings about live streaming, including how to (and not to) build a platform to support the media, cultivate “super streamers” and encourage users to spend more time and money.[ultimate_exp_section title_alignment="left"][/ultimate_exp_section]
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