Podcasts

Smart strategies to keep users hooked on your app—and great tools that help

It's plain talk around how you can net high-value users and keep them coming back when our host Peggy Anne Salz catches up with Simon Lejeune, Head of User ...

Convincing numbers and powerful reasons to optimize your organic traffic

It's a no-brainer that data fuels effective app marketing--but what data should you use? Our host Peggy Anne Salz catches up with Enric Pedró, CMO of Lab Cave ...

Diversify your portfolio to power your growth strategy

Social casual games offer a core game loop that keeps users riveted for months, and a high level of playability and shareability that spurs spontaneous and ...

Building your personal brand in the digital age

Digital unleashes opportunities at the fringe—and across the globe—creating a two-way street of amazing ideas and innovation. Entrepreneurs can tap this ...

Mastering ‘Lifecycle Communications’ to fine-tune app marketing and focus retargeting

If your app provides skincare products and advice, developing and delivering customized communications isn’t just a nice-to-have; it’s a business imperative. ...

MGS Custom Ad Spot

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