Ramping up programmatic to stay at the top of your game

In this session Kristy Barger, Sr. Programmatic Demand Lead, MoPub, and Jonathan Lau, Director of UA, PLAYSTUDIOS, talk shop about the what it takes to get the ...

Your organics are pure gold, but only if you connect the dots in all your data

Kimberly Corbett, VP Mobile Publishing & Analytics at WB Games, tells us why unlocking organics is a $100+ million opportunity at WB. Raking in cash requires a ...

RFM: Segment your users by what they do—and how often—to rocket results

In advertising relevancy trumps everything. But don’t rely on audience attributes (age, interest, location) to net valuable—and loyal—uses for your app. You ...

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