Videos

From old-fashioned word of mouth to influencers, PicsArt grows with help from its friends

Social media influencers and content creators who need their Instagram and TikTok posts to stand out turn to PicsArt — just one of Wilson Kriegel’s ventures. ...

How Zedge unleashes content and unlocks revenues

Content, community, conversation, and conversion. It all comes together in this video interview from MGS 2019 where our host Peggy Anne Salz welcomes Jonathan ...

Ramping up programmatic to stay at the top of your game

In this session Kristy Barger, Sr. Programmatic Demand Lead, MoPub, and Jonathan Lau, Director of UA, PLAYSTUDIOS, talk shop about the what it takes to get the ...

Your organics are pure gold, but only if you connect the dots in all your data

Kimberly Corbett, VP Mobile Publishing & Analytics at WB Games, tells us why unlocking organics is a $100+ million opportunity at WB. Raking in cash requires a ...

How marketers can use keyboard apps to power effective UA and build brand

Baidu, the number one search engine in China, is building on its strength in AI and its international footprint to transform its popular keyboard apps into a ...

RFM: Segment your users by what they do—and how often—to rocket results

In advertising relevancy trumps everything. But don’t rely on audience attributes (age, interest, location) to net valuable—and loyal—uses for your app. You ...

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